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  • Eye on Ads

    Eye on Ads: Latin American Idol Urges Paper, Tetra-Pak Recycling

    Friday, June 19th, 2009

    An interesting ad from Panama, featuring Margarita Henriquez Vuela, the 2008 Latin American Idol winner (this is the Latin American version of the hit US television contest, American Idol) from Panama.  Paper packaging manufacturers and Tetra-Pak, the lead manufacturer of aseptic packaging, are pushing a recycling campaign with Margarita as one of their spokespersons.


    Eye on Ads: Promoting Handwashing

    Thursday, April 30th, 2009

    It’s a relatively simple thing that it’s too often overlooked by local sanitary authorities and technical assistance programs, but soooooo important in improving public health and hygiene: getting everyone in the habit of regularly (and properly) washing their hands with soap. Below are two public service ads (PSAs) sponsored by Colombia’s Environment Ministry (MAVDT), originally […]


    Eye on Ads: Ecuadorian PSA on Changing to CFLs

    Saturday, April 11th, 2009

    Uruguay Launches Campaign Against Plastic Bags

    Monday, March 9th, 2009

    It’s beginning to look like Uruguay will be the next Latin American jurisdiction to take aim at plastic bags.  Uruguay’s Minister of Housing, Zoning and Environment Carlos Colacce, with the British Ambassador at his side, announced today the launch of a media campaign on the responsible use of plastic bags to be known as “Sacá […]


    Eye on Ads: Brazil’s Initial TV Assault on Alcohol

    Sunday, August 19th, 2007

    About a week ago in Rio de Janeiro the Health Ministry announced, under the banner phrase “Alcoholic Beverages – Know the Risks, Be Responsible”, the launch of its first wave of television public service messages in its new battle against alcohol. You can view first three below. Don’t worry about the language — most of […]


    Eye on Ads: Energy Savings II

    Wednesday, July 4th, 2007

    Several months ago, I posted here a Uruguayan ad urging citizens to save energy in their homes and offices. Here today is a recent one from Argentina’s Edenor (tip of the hat to Treehugger for alerting me to it) doing the same, but using humor. Victor Sueiro, a character famous for having ‘returned from death’ […]


    Eye on Ads: Jamaica’s Solar Mascot

    Wednesday, November 8th, 2006

    Meet “Solar Man,” the Petroleum Corporation of Jamaica’s (Petrojam or PCJ) new mascot to promote solar power to Jamaicans. [PCJ is the state-owned energy company created in 1979 and charged by law in 1995 to help the government realize its energy policy.] Although he looks a bit like a walking mattress, he’s supposed to represent […]


    Eye on Ads: E-Waste

    Sunday, November 5th, 2006

    The materials provided below — the video and examples of posters — were developed for a new United Nations Environment Programme (UNEP) campaign on waste from electrical and electronic equipment (WEEE or “e-waste” or “e-scrap”) by a group of Emerson University graduate students who called themselves the “Mixed Greens.” Although none of these materials are […]


    Eye on Ads: Energy Savings

    Thursday, October 5th, 2006

    From time to time, I intend to post here examples I find in Latin America and the Caribbean (LAC) of efforts to educate the public on environmental issues, or encourage environmentally-beneficial changes in behavior.  Today we start with this TV ad by the Uruguayan National Administration of Electrical Plants and Transmission (UTE). UTE Urges Uruguayans […]


    I’d Like to See This on TVs Across LAC in Spanish & Portuguese

    Saturday, September 23rd, 2006

    A Well-Done Ad for Solar Power Thinking about it, I can’t recall ever seeing an ad, in any media, in my travels across Latin America and the Caribbean (LAC) touting either solar or wind power. As with so many environmental issues, educating the public is crucial to the success of any policy/strategy. Has anyone else […]