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    Eye on Ads: Jamaica’s Solar Mascot

    By Keith R | November 8, 2006

    Topics: Energy & the Environment, Environmental Protection, Eye on Ads, Renewable Sources | 1 Comment »

    1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 1.00 out of 5)

    JPC's solar mascot Meet “Solar Man,” the Petroleum Corporation of Jamaica’s (Petrojam or PCJ) new mascot to promote solar power to Jamaicans. [PCJ is the state-owned energy company created in 1979 and charged by law in 1995 to help the government realize its energy policy.] Although he looks a bit like a walking mattress, he’s supposed to represent a walking photovoltaic panel. Solar Man will spearhead a new PCJ push to get more Jamaicans to embrace solar power, particularly Jamaican youth. He will soon be featured in television spots, ads at cinema showings and in outdoor ads.

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    One Response to “Eye on Ads: Jamaica’s Solar Mascot”

    1. Ole Casthoej Says:

      This is interesting. The whole issue of solar energy ought to be on the top list since this source of energy is “free” to be used. I have read Al Gores book on all the important environmental issues and I only disagree with him on his own consumption. However I do like the design of the mascot!

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