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    Eye on Ads: Promoting Handwashing

    By Keith R | April 30, 2009

    Topics: Eye on Ads, Health Issues, Sanitation | No Comments »

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    It’s a relatively simple thing that it’s too often overlooked by local sanitary authorities and technical assistance programs, but soooooo important in improving public health and hygiene: getting everyone in the habit of regularly (and properly) washing their hands with soap.

    Below are two public service ads (PSAs) sponsored by Colombia’s Environment Ministry (MAVDT), originally released last October on the first Global Handwashing Day.  They’re pretty good.  I’d like to see similar PSAs in every nation of Latin America and the Caribbean (LAC).

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