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  • A New Twist to Recyclables for Electricity Programs

    Monday, September 21st, 2009

    I’ve posted in the past about innovative Brazilian programs in the states of Ceará (CE), Mato Grosso (MT) and Rio de Janeiro (RJ) to get people to turn in recyclables in exchange for getting a reduction in their monthly electric power bill.  One of the programs I liked was Consciência EcoAmpla, run by Endesa‘s subsidiary […]

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    Recyclables for Electricity Program Catches On

    Tuesday, November 25th, 2008

    When the 10 winners for 2008 of the biennial World Business and Development Awards were announced a few weeks back, the Spanish energy conglomerate Endesa was one of the recipients for a program its subsidiaries run in two Brazilian states.  The program helps people pay for their power bills while promoting recycling.  While an interesting […]

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    Cans and Bottles for Electricity

    Monday, January 22nd, 2007

    I just read a fascinating article in an online regional news service in Brazil. “Material reciclável pode ser trocado por desconto na fatura de energia” in yesterday’s edition of RMT Online discusses an innovative approach to encouraging people to recycling used packaging. I’ve heard of many experiments in Brazil and elsewhere to encourage […]

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