Subscribe to My Feed
Loading ...A New Twist to Recyclables for Electricity Programs
Monday, September 21st, 2009I’ve posted in the past about innovative Brazilian programs in the states of Ceará (CE), Mato Grosso (MT) and Rio de Janeiro (RJ) to get people to turn in recyclables in exchange for getting a reduction in their monthly electric power bill. One of the programs I liked was Consciência EcoAmpla, run by Endesa‘s subsidiary […]
Sam’s Club in Brazil Introduces Reusable Bags for Wines / Sam’s Club lança sacolas retornáveis para vinhos
Wednesday, March 4th, 2009Watching Wal-Mart take steps to implement its pledge to reduce plastic shopping bag use (or “carry bags” as my British friends call it) in its Latin American stores by 50% by 2013 has been a fascinating study of applying marketing savvy to a corporate social responsibility commitment. They started by supplying low-cost cotton carry bags […]
Paraná Takes Aim on New Beer Packaging
Tuesday, September 23rd, 2008First aseptic cartons, then long-necked beer bottles, now one-liter glass beer bottles. Hmmm, do you think maybe Paraná environment officials are focused on packaging waste issues? Earlier this month Paraná’s Environment Secretary, Rasca Rodrigues, again used the press to get a company to the negotiating table. He publicly attacked the new one-liter beer bottle — […]