EPC “Awards” Manipulative Food Advertising to Children
Thursday, March 12th, 2009As part of its efforts to get Mexican authorities to regulate the advertising of food and beverages to children, and to hold industry accountable to its commitments under its recently adopted national code of self-regulation on the issue, the consumer group The Power of the Consumer (EPC) recently released what it calls “awards” recognizing “the […]
Public Ministry Opens Inquiry into Marketing of Breakfast Cereals
Thursday, February 12th, 2009Based on filings submitted by the Alana Institute, the consumer group PROTESTE and the Federal University of São Paulo (Unifesp), the Public Ministry (PM) of the State of São Paulo has opened an investigation into the marketing practices of Nestle and Kellogs regarding their breakfast cereals. Alana and PROTESTE tested 18 breakfast cereals of three […]
“Cereal Offenses” in LAC
Sunday, December 28th, 2008If you have kids and read the labels of foods you shop for or buy, you probably know well the struggle to avoid buying breakfast cereals that are not loaded with sugar and/or sodium (salt). Sometimes even when you avoid the obvious culprits (after all, if the name is “frosted,” most of us can guess!), […]
A Mexican Code on Food/Beverage Advertising to Children
Tuesday, December 16th, 2008Recently the food and beverage industry in Mexico agreed on Code of Self-Regulation on the Advertising of Food and Beverages Directed at Children (Código de Autorregulación de Publicidad de Alimentos y Bebidas dirigida a Público Infantil – PABI). The code of conduct, signed by companies representing about 70% of advertising in Mexico in the sector […]