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  • Mandatory PSAs at the Movies?

    Sunday, August 23rd, 2009

    The Governor of Brazil’s Federal District (DF) just signed a law that would require all the cinemas in the DF to exhibit “educative campaigns on the preservation, conservation, restoration and improvement of the environment” before showing films.
    The campaigns are to be produced and supplied by the DF’s agencies responsible for the preservation, conservation, restoration and […]

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    Argentina Deepens Restrictions on Alcohol

    Tuesday, March 3rd, 2009

    President Cristina Fernandez issued an implementing decree for the 12-year old Alcohol Act, deepening restrictions on alcohol beverage advertising and consumption and obliging social security services to treat the social consequences of its consumption.
    The signing ceremony was attended by the Ministers expected to implement the rules: Health, Graciela Ocaña; Labor, Carlos Tomada; Justice, Anibal Fernandez; […]

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    New Brazilian Rules on Pharmaceutical Marketing

    Wednesday, December 24th, 2008

    Brazil’s Health Minister, José Gomes Temporão, and the head of the National Health Surveillance Agency (Anvisa), Dirceu Raposo, recently announced new rules on pharmaceutical marketing in that country to replace less ambitious ones adopted in 2000.  The new rules aim at substantially changing how medicines are promoted in Latin America’s largest pharma market, and may […]

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    SP Governor Proposes Very Tough Smoking Ban

    Thursday, September 4th, 2008

    On August 28 — Brazil’s National Day to Combat Tobacco — José Serra, the Governor of the state with the biggest market in the nation, São Paulo, sent to the state legislature a bill would ban smoking in areas of collective use, whether public or private. The bill looks to be one of the toughest […]

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    Printer Cartridges for Movie Tickets

    Sunday, July 29th, 2007

    Colombia's Environment Ministry (MAVDT) recently heralded a new program launched in that country by Lexmark International, the global company that makes printers and toner and ink cartridges, to give people a free ticket for any movie showing at the Cine Colombia chain in exchange for turning in a used printer cartridge. 
    Lexmark also extended to […]

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    Movie Meme

    Saturday, March 10th, 2007

    My blogfriend Ricardo and fellow member of the Latin American Blogroll (see righthand column) tagged me for the blog meme about how our favorite movies did on Oscar night. I had intended to beg off… as I keep protesting (pay attention, Katia!), The Temas Blog is supposed to be about the issues, not me […]

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    MERCOSUR Targets Advertising

    Monday, February 5th, 2007

    From its early days, the Common Market of the South (MERCOSUR/MERCOSUL) sought to give the regional pact a consumer protection dimension and one of the first consumer topics it tried to tackle was advertising. A Resolution (binding upon member states) adopted by the principal decision-taking body, the Common Market Group (Grupo Mercado Común – […]

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