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  • Eye on Ads: Jamaica’s Solar Mascot

    Wednesday, November 8th, 2006

    Meet “Solar Man,” the Petroleum Corporation of Jamaica’s (Petrojam or PCJ) new mascot to promote solar power to Jamaicans. [PCJ is the state-owned energy company created in 1979 and charged by law in 1995 to help the government realize its energy policy.] Although he looks a bit like a walking mattress, he’s supposed to represent […]

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