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  • MERCOSUR Adopts Guidelines on Promotion, Advertising & Marketing of Pharmaceuticals

    Tuesday, December 30th, 2008

    I’ve said here many times that Latin American and Caribbean (LAC) nations tend to take seriously the recommendations, guidelines and other soft norms of the World Health Organization (WHO) on any issue involving public health and/or the environment, and I’ve tried to provide a few examples where WHO work has translated into national laws and […]

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    New Brazilian Rules on Pharmaceutical Marketing

    Wednesday, December 24th, 2008

    Brazil’s Health Minister, José Gomes Temporão, and the head of the National Health Surveillance Agency (Anvisa), Dirceu Raposo, recently announced new rules on pharmaceutical marketing in that country to replace less ambitious ones adopted in 2000.  The new rules aim at substantially changing how medicines are promoted in Latin America’s largest pharma market, and may […]

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