New Brazilian Rules on Pharmaceutical Marketing
Wednesday, December 24th, 2008Brazil’s Health Minister, José Gomes Temporão, and the head of the National Health Surveillance Agency (Anvisa), Dirceu Raposo, recently announced new rules on pharmaceutical marketing in that country to replace less ambitious ones adopted in 2000. The new rules aim at substantially changing how medicines are promoted in Latin America’s largest pharma market, and may […]