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  • Mandatory PSAs at the Movies?

    Sunday, August 23rd, 2009

    The Governor of Brazil’s Federal District (DF) just signed a law that would require all the cinemas in the DF to exhibit “educative campaigns on the preservation, conservation, restoration and improvement of the environment” before showing films.
    The campaigns are to be produced and supplied by the DF’s agencies responsible for the preservation, conservation, restoration and […]

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    Jamaican Voices for Climate Change

    Wednesday, August 19th, 2009

    From UNDP Jamaica:
    Voices For Climate Change Project Launched
    Jamaican entertainers, including Lloyd Lovindeer, Queen Ifrica, Tony Rebel, Boris Gardiner, Pam Hall and many others, have come together for the Voices For Climate Change Project which was launched on Tuesday, August 11, 2009 at the Mona Visitor’s Lodge, UWI. The project is a national public education campaign […]

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    Eye on Ads: Latin American Idol Urges Paper, Tetra-Pak Recycling

    Friday, June 19th, 2009

    An interesting ad from Panama, featuring Margarita Henriquez Vuela, the 2008 Latin American Idol winner (this is the Latin American version of the hit US television contest, American Idol) from Panama.  Paper packaging manufacturers and Tetra-Pak, the lead manufacturer of aseptic packaging, are pushing a recycling campaign with Margarita as one of their spokespersons.

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    Eye on Ads: Promoting Handwashing

    Thursday, April 30th, 2009

    It’s a relatively simple thing that it’s too often overlooked by local sanitary authorities and technical assistance programs, but soooooo important in improving public health and hygiene: getting everyone in the habit of regularly (and properly) washing their hands with soap.
    Below are two public service ads (PSAs) sponsored by Colombia’s Environment Ministry (MAVDT), originally released […]

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    Eye on Ads: Ecuadorian PSA on Changing to CFLs

    Saturday, April 11th, 2009
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    World No-Tobacco Day in LAC: Brazil Targets Teens, Adopts Brutal Images

    Saturday, June 7th, 2008

    How did Brazil celebrate World No-Tobacco Day (May 31)?
    With assaults on tobacco and smoking from many sides, and some of them hard-hitting.
    This year’s theme selected by the World Health Organization (WHO) for this year’s Day was “Tobacco-Free Youth.” Most of Brazil’s activities followed the theme directly. One was a new publicity campaign of posters (such […]

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    Should Environment PSA’s be Obligatory?

    Thursday, March 22nd, 2007

    How many Americans out there remember the “crying Indian” anti-litter public service announcement (PSA) released in the US television market in 1971 and shown for several years? Did it have an impact on you? Did you start thinking before littering, or get more aggressive in stopping others from littering?
    I certainly remember it well. […]

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