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Loading ...Should Environment PSA’s be Obligatory?
Thursday, March 22nd, 2007How many Americans out there remember the “crying Indian” anti-litter public service announcement (PSA) released in the US television market in 1971 and shown for several years? Did it have an impact on you? Did you start thinking before littering, or get more aggressive in stopping others from littering? I certainly remember it well. The […]
New Environmental Caucus in Brazilian Congress
Thursday, February 22nd, 2007A Sign of the Times? On Valentine’s Day in Brasilia a large group of Federal Deputies, with top officials from the Environment Ministry (including Minister Marina Silva), the President of the Chamber of Deputies Arlindo Chinaglia [Workers’ Party (PT) – São Paulo (SP)], and representatives of several key environmental nongovernmental organizations (NGOs) by their side, […]
One of the World’s Top PET Recyclers
Monday, January 15th, 2007Take Three Guesses Who does the title above refer to? No peeking ahead! Not a particular recycling firm. I’m talking countries here! Nope. Wrong! Not the US! Not some European country. Okay, you’ve used up your three guesses. The answer is (drumroll please!): Brazil. In 2005 it recycled 174 metric tons, representing about 47% of […]