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  • Eye on Ads: Promoting Handwashing

    Thursday, April 30th, 2009

    It’s a relatively simple thing that it’s too often overlooked by local sanitary authorities and technical assistance programs, but soooooo important in improving public health and hygiene: getting everyone in the habit of regularly (and properly) washing their hands with soap.
    Below are two public service ads (PSAs) sponsored by Colombia’s Environment Ministry (MAVDT), originally released […]


    Should Environment PSA’s be Obligatory?

    Thursday, March 22nd, 2007

    How many Americans out there remember the “crying Indian” anti-litter public service announcement (PSA) released in the US television market in 1971 and shown for several years? Did it have an impact on you? Did you start thinking before littering, or get more aggressive in stopping others from littering?
    I certainly remember it well. […]