Sam’s Club in Brazil Introduces Reusable Bags for Wines / Sam’s Club lança sacolas retornáveis para vinhos
Wednesday, March 4th, 2009Watching Wal-Mart take steps to implement its pledge to reduce plastic shopping bag use (or “carry bags” as my British friends call it) in its Latin American stores by 50% by 2013 has been a fascinating study of applying marketing savvy to a corporate social responsibility commitment. They started by supplying low-cost cotton carry bags […]
Wal-Mart Brasil Provides Discounts for Not Using Plastic Bags
Saturday, November 29th, 2008Wal-Mart Brasil is pursuing an interesting strategy to achieve its announced target of a 50% reduction in plastic bag use in its 340 stores by 2013. It just launched a campaign in its nine Bompreço stores in the northeastern capitals of Recife, Pernambuco and Salvador, Bahia, whereby it gives an automatic discount to customers that […]
Wal-Mart’s Commitment to Reduce Plastic Bag Use in LAC
Friday, September 26th, 2008Perhaps you’ve heard of Wal-Mart’s commitment to reduce plastic shopping bag use (or “carry bags” as my British friends call it) in its US stores 25% and in its international stores by 50% by 2013. Some people are not impressed. I am — at least regarding the international commitment as it applies to Latin America […]
From Banners to Reusable Shopping Bags
Saturday, September 6th, 2008Synopsis in English: The more I find out about the work of Paraná’s Zero Waste (Desperdício Zero) Program — particularly its creativity in finding new and different ways to promote and spark interest in recycling — the more I like and admire their work. Remember the solar water heater made of used PET bottles and […]