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  • Sam’s Club in Brazil Introduces Reusable Bags for Wines / Sam’s Club lança sacolas retornáveis para vinhos

    Wednesday, March 4th, 2009

    Watching Wal-Mart take steps to implement its pledge to reduce plastic shopping bag use (or “carry bags” as my British friends call it) in its Latin American stores by 50% by 2013 has been a fascinating study of applying marketing savvy to a corporate social responsibility commitment. They started by supplying low-cost cotton carry bags […]

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    Wal-Mart Brasil Provides Discounts for Not Using Plastic Bags

    Saturday, November 29th, 2008

    Wal-Mart Brasil is pursuing an interesting strategy to achieve its announced target of a 50% reduction in plastic bag use in its 340 stores by 2013.  It just launched a campaign in its nine Bompreço stores in the northeastern capitals of Recife, Pernambuco and Salvador, Bahia, whereby it gives an automatic discount to customers that […]

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    Wal-Mart’s Commitment to Reduce Plastic Bag Use in LAC

    Friday, September 26th, 2008

    Perhaps you’ve heard of Wal-Mart’s commitment to reduce plastic shopping bag use (or “carry bags” as my British friends call it) in its US stores 25% and in its international stores by 50% by 2013.  Some people are not impressed.  I am — at least regarding the international commitment as it applies to Latin America […]

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    From Banners to Reusable Shopping Bags

    Saturday, September 6th, 2008

    Synopsis in English: The more I find out about the work of Paraná’s Zero Waste (Desperdício Zero) Program — particularly its creativity in finding new and different ways to promote and spark interest in recycling — the more I like and admire their work. Remember the solar water heater made of used PET bottles and […]

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